the FFF vision is simple:
Ai being used as a tool for good, serving humanity.
What do we think that could look like?
ai being used to ensure everyone has access to food and clean water
ai being used to protect human rights & prevent exploitation
ai being used to prevent diseases & make healthcare accessible for everyone
ai being used to help ensure equitable access to education & work
ai being used to stabilise our climate & create SAFE, RENEWABLE energy
EDUCATE
ADVOCATE
ACT
OUR COMMITMENT IS TO USE OUR BUSINESS TO EDUCATE, ADVOCATE & ACT
We will educate our own teams and the client teams we work with on what Responsible AI means, sharing research, profiles, and encouraging open and active debate on AI Ethics
We will seek to inspire people with stories & research articles on the good that AI is doing, and its potential to do better.
We will advocate for policies and regulations that promote ethical AI practices
THE PEOPLE MAKING A DIFFERENCE
These inspiring individuals are working to ensure that artificial intelligence serves humanity ethically, inclusively, and responsibly, by leading initiatives in AI ethics, climate change, healthcare, and more.
Timnit Gebru
Timnit Gebru is a renowned AI researcher and the founder of the Distributed Artificial Intelligence Research Institute (DAIR)
Focus
She advocates for ethical AI practices and highlights the social consequences of AI systems, particularly their bias and impact on marginalized groups.
Notable Work
Co-authored a groundbreaking paper on the risks of large language models and promotes diverse, inclusive AI research
DAIR Institute - https://www.dair-institute.org
Fei-Fei Li
Fei-Fei Li is a professor at Stanford University, co-director of the Stanford Human-Centered AI Institute, and a leading advocate for AI ethics.
https://issues.org/interview-godmother-ai-fei-fei-li/
Focus
She champions human-centered AI and works to ensure AI benefits humanity in areas such as education and healthcare.
Notable Work
Built one of the largest image recognition datasets (ImageNet) and advocates for the ethical development of AI.
Stanford HAI - https://hai.stanford.edu/
Fei-Fei Li is a professor at Stanford University, co-director of the Stanford Human-Centered AI Institute, and a leading advocate for AI ethics.
Mira Murati
Former CTOP of OpenAI - Founder of Thinking Machines Lab
Focus
Developing human-aligned AI systems that enhance collaboration between humans and machines.
Notable Work
Led the development of ChatGPT, DALL·E, and Sora at OpenAI; now raising $2B for her new venture focused on safe, human-centric AI.
Thinking Machines Lab: thinkingmachines.ai
Stuart Russell
Stuart Russell is a computer scientist and author of the book Human Compatible: Artificial Intelligence and the Problem of Control
Focus
He emphasises the importance of aligning AI systems with human values and ensuring that AI remains beneficial to humanity.
Notable Work
Advocates for AI that prioritises human well-being and safety.
Demis Hassabis
CEO and co-founder of DeepMind a leading AI research lab.
Focus
Uses AI to tackle some of the world’s most pressing challenges, such as climate change and healthcare innovation.
Notable Work
DeepMind’s AlphaFold has revolutionised protein folding, with significant impacts on drug discovery and biology.
DeepMind - https://www.deepmind.com/
Gabriela Ramos
Assistant Director-General for Social and Human Sciences at UNESCO
Focus
Promoting ethical AI development and ensuring technology advancements align with human rights and global equity.
Notable Work
Spearheaded the adoption of UNESCO’s Recommendation on the Ethics of Artificial Intelligence, influencing AI policies in over 60 countries.
Cynthia Rudin
Cynthia Rudin is a computer scientist at Duke University and a pioneer in interpretable machine learning.
Focus
She develops AI systems that are transparent and interpretable, especially in critical fields like healthcare and criminal justice.
Notable Work
Worked on interpretable AI for medical diagnostics and judicial decision-making.
Joy Buolamwini
Founder of the Algorithmic Justice League and a computer scientist.
Focus
Works to expose bias in AI and promotes accountability and fairness in algorithmic systems.
Notable Work
Created the film Coded Bias, which highlights the racial and gender biases in facial recognition technologies.
Algorithmic Justice League - https://www.ajl.org/
Sneha Revanur
Founder of Encode Justice
Focus
Advocating for youth involvement in AI policy and ethical AI governance.
Notable Work
Led a coalition calling for youth inclusion in AI oversight; recognized as the “Greta Thunberg of AI” for her activism
Encode Justice - encodeai.org/team-members/sneha-revanur