full fathom five
strategy
delivery
training
ethical
people-centric
&
AI strategies that deliver meaningful, measurable impact
We help organisations become AI-ready: Technically, Culturally & Ethically.
We guide business leaders through the complexity of AI adoption with practical & ethical strategies, accessible education and a commitment to responsible innovation.
We’re an Ethical AI strategy consultancy built on one belief: AI should & can serve people meaningfully.
Whether you’re working out how to get started, or already experimenting, we can help you build a practical roadmap, combining Strategy & Implementation Support; EU AI Compliance Readiness advice; and Training & Learning Support​​
Our approach blends consulting rigour with educational depth, ensuring every client leaves not just with a plan, but with the knowledge and confidence to deliver it.
We bring 40+ years experience of creating business & technology strategies that deliver measurable, transformative change
Our AI Strategy Playbook is a blueprint for creating an ethical & practical strategy & business case, and establishing a controlled portfolio of AI initiatives
The EU AI Act will require all business to understand where and how AI is being used.
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We help business get prepared with an EU AI Audit - a simple way to uncover risks, and discover more about how your employees are engaging with AI
The first stage of creating an effective AI Strategy, is ensuring you have an effective Leadership Team, equipped with the skills, plans & mindset to lead AI
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We work with organisations to design Leadership Training Programmes and company-wide AI literacy programmes that educate & inspire
What's The Problem We Fix?
We help businesses answer the 3 most commonly asked questions:
How do we get started?
Creating effective AI strategies requires 2 things - the right knowledge, and the right insights. Wherever you are on your business AI-journey, your people are on their own AI-journey, and this can introduce risk to your business, and highlight opportunities.
Our AI-Ready Leadership Bootcamps will ensure that those making AI decisions are equipped with the right skills & knowledge.
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We can also help you educate your workforce with foundational AI training courses that can be delivered online or in person.
AI is easily accessible and pervasive - the best place to start your AI journey is by understanding what's already being used by your workforce.
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Our AI Audits are a simple way to generate a register of all AI tools, uncover any risks or opportunities, and get you prepared for EU AI Act compliance
Will it deliver ROI?
We can help you identify productivity gains, cost efficiencies and even growth opportunities, and make sure you're set up for maximum adoption success
It's all about managing expectations.
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We can help you identify high-impact use cases, find the right products and partners, cost them effectively, and put the right analytics in place to measure the return meaningfully.​
Our Readiness Assessment process ensures that your business and your people are prepared to adopt AI effectively - we can help you think through the data, infrastructure, security & governance requirements, ensuring that deployments have the best chance of maximising ROI​
How do we use AI ethically & responsibly?
AI Ethics is one the hottest topics, with customers now recognising the need to consider AI's impact on their people; their DEI agenda; their customers and their reputation.
Ethics & Responsible AI is heavily embedded into our consulting practice and our training.
We help organisations implement Responsible AI governance, and set themselves up for faster, safer innovation, without compliance headaches
We help organisations to understand what Responsible AI really means - considering how AI tools support your values & DEI programmes, and running workshops that help your teams understand their responsibilities and use AI confidently
Lead more about Responsible AI and our 3Cs framework for responsible AI use