about us
Our name Full Fathom Five comes from Shakespeare’s The Tempest, and is a line that speaks to depth, transformation, and hidden value beneath the surface.
It’s a poetic way of saying: what lies deep is not lost—it’s changed, refined, and turned into something valuable.
That’s exactly how we see the future of business with AI. It’s not about disruption for disruption’s sake. It’s about diving deeper into how things work, finding what matters, and transforming it into something smarter, stronger, and more valuable.
“Full fathom five thy father lies; Of his bones are coral made; Those are pearls that were his eyes…”
We are delivery focussed AI Consultants who have turned a combined 40+ years of large‑scale IT & business transformation experience into an industry leading blueprint for how to Lead AI Transformation programmes.
We don't sell AI, we work with businesses to find real problems that can be fixed with AI solutions, and we guide the end-to-end process from strategy to deployment.
"AI has the power to change everything, but if you can't describe the value it brings to people, in plain english, it wont change anything"
"AI has to work for the customer, workforce, and the balance sheet. If it doesn’t deliver across all three, it doesn’t deliver at all."
