At Full Fathom Five, we help businesses navigate the complexity of AI with clarity and confidence.
No guesswork.
No wasted investment.
Just practical AI ADVICE.
Whether you’re AI-curious or already experimenting, we can help you build a practical roadmap that connects your goals to the right tools, partners, and processes.
We advise, guide, and deliver—without the buzzwords.
From strategy and readiness to pilot and scale-up, our 10-Step AI Enablement Model is a simple but comprehensive way to think clearly about AI, and make better informed decisions.
Supported by how-to guides and easy to use templates we use it to help our clients learn quickly, ask great questions, and move forward with confidence.


people first.
tech second.
results together.
Our tech and transformation credentials mean we come with ideas and advice rooted in real-world experience, but our values are firmly anchored in a humanistic, people-led approach.
Our objective is to be seen as a trusted partner, and our approach is always to balance technical and theoretical advice with practical coaching and support that considers your whole eco-system - shareholders, customers, partners, and your people.
Importantly, as an AI consultancy it's more than just a strap-line, its an ethos. "People First' is our ethical view-point on how we think AI should be used - for the good of humanity, not just for profit. Using AI responsibly is a core tenet of the way we work, the support we offer, and the research we share.
We believe in its potential to augment - not replace - the brilliance of your people.
We believe in its potential to transform lives, fix real-world problems, and serve people.
our services
Consulting & Coaching
Tailored guidance, workshops & support to help you at any stage of your AI or digital journey.

Strategy & Advisory
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AI Opportunity Discovery
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Business Case & Strategy development
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AI Use-case development
Readiness & Adoption Support
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Governance & Compliance
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Tech & Data Readiness
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People & Cultural Readiness
Tooling & Technology
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Vendor agnostic advice
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AI pilots & POCs support
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Implementation support
Ai readiness & enablement
AI is reshaping industries and has the potential to open up exciting opportunities for your business to scale and grow. The challenge is knowing how and where it can help, and building confidence that it can deliver measurable, safe, meaningful change. Many organisations feel the pressure to invest in AI, but without a clear adoption strategy, these investments can lead to wasted time, money, and effort.
What's the problem we fix?
Our consulting approach is all about guiding great decision making - we think there are 5 key questions that anyone embarking on AI should consider, and our model helps you to answer those questions confidently

We can help you evaluate if AI is right for you, prepare you to invest, find the right products, and implement them successfully.
Our 10-step AI Enablement model will guide you from foundational learning and planning through to creating an adoption plan, piloting ideas and scaling for success.
